Lula used a large social media strategy to win Brazil's election.
They publishedThe secret behind Lula’s win in Brazil may be an ‘army’ – of social media creators
Who / What / Where / When
Who
What
- Four days before the election, Lula got his first smartphone and adapted his campaign strategy.
- A WhatsApp group called 'Lula’s Army' grew to nearly 11 million followers before the vote.
- André Janones led the army, claiming Lula’s social media engagement determined the outcome.
- Engagement on Bolsonaro's posts was higher, leading Lula to boost organic engagement instead.
- After the victory, Lula joined the Army, delivering coordinated social media efforts and content.
Where
🇬🇧 United Kingdom (outlet HQ)
topics: Politics, Social Media, Internet Culture · language: eng
topics: Politics, Social Media, Internet Culture · language: eng
When
published 31 Oct, 13:37Z
ingested 31 Oct, 13:44Z
ingested 31 Oct, 13:44Z
Rewrite
original kept above, struck through · model ?
Retrieved
https://www.theguardian.com/world/2026/oct/31/brazil-lula-social-media
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