{"id":"b15aabf0-a29a-404c-ae0f-3f6cd879326f","url":"https://www.prdaily.com/4-steps-to-build-a-blueprint-before-a-reputational-crisis/","domain":"prdaily.com","outlet":{"name":"Prdaily","country":null,"cred":null,"lean":null,"curated":false},"title":"4 steps to build a blueprint before a reputational crisis","plainHeadline":null,"rewrite":{"model":null,"at":null},"summary":["1. A crisis communications blueprint helps PR teams respond quickly to reputation risks.","2. Caitlin Leopold emphasizes the importance of pre-built crisis response systems.","3. Key components include risk mapping, message anchors, escalation paths, and drills.","4. Identify the organization's biggest reputation risks to prepare effectively.","5. Use daily headlines as training tools for potential crisis scenarios.","6. Trust in a crisis is built over time, not in the moment."],"topics":[],"lang":"eng","publishedAt":"2026-07-01T11:00:41.000Z","ingestedAt":"2026-07-01T12:00:30.475Z","story":null}