{"id":"56f32a12-ce55-4637-b728-d9450728a00d","url":"https://arstechnica.com/information-technology/2026/09/trust-not-features-is-the-real-deficit-vmware-tries-to-appease-smbs/","domain":"arstechnica.com","outlet":{"name":"Ars Technica","country":"US","cred":4,"lean":-1,"curated":true},"title":"“Trust, not features, is the real deficit”: VMware tries to appease SMBs","plainHeadline":"VMware faces trust issues as SMBs find VCF unaffordable","rewrite":{"model":null,"at":null},"summary":["SMBs find VMware increasingly expensive after Broadcom's acquisition and subscription bundles.","VCF remains Broadcom's primary focus, while many SMBs deem it unaffordable and bloated.","Sales reps reportedly pushed VCF and claimed vSphere Standard was no longer available.","VMware says corrected this issue and acknowledges too much focus on VCF at times.","MITG CTO says VMware cut them from the reseller program after 19 years."],"topics":["Finance","Enterprise"],"lang":"eng","publishedAt":"2026-09-04T17:35:02.000Z","ingestedAt":"2026-09-04T17:46:50.724Z","story":null}