{"id":"1de99781-ffb3-48e1-a6a8-feda8d4e228d","url":"https://www.prdaily.com/3-tips-for-turning-company-data-into-compelling-content/","domain":"prdaily.com","outlet":{"name":"Prdaily","country":null,"cred":null,"lean":null,"curated":false},"title":"3 tips for turning company data into compelling content","plainHeadline":null,"rewrite":{"model":null,"at":null},"summary":["1. Companies collect data that can enhance storytelling in PR.","2. Will DeGirolamo from Yelp emphasizes interesting data points exist in every company.","3. Michael Kaye from Match Group stresses that data should reflect human behavior, not just numbers.","4. Kaye's analysis of OkCupid data on climate change led to over 500 media stories.","5. Yelp's annual reports have generated over 100 earned media articles, establishing authority.","6. Brands should create resources for journalists to access data easily.","7. Kaye encourages communicators to become data experts for better storytelling."],"topics":["Internet Culture"],"lang":"eng","publishedAt":"2026-07-01T10:00:39.000Z","ingestedAt":"2026-07-01T10:12:39.483Z","story":null}